join us online text on computer

To be Found Online

This article will aim to explain the online game. It is a game, like no other. Domain names are the closest thing to real estate in the electronic word of ‘cyberspace’. One could rightly say that the domain name market is a stock market, yet to be so termed and not established as such properly. There are many domain name auction websites, domain name brokers, and escrow services to process financial deals for domain name transfers, even an option to set a parameter to acquire a domain immediately upon it not being renewed. What does this have to do with being found online?

To understand cyberspace one must know how real space functions – that is how the real world operates, in terms of its agreed upon social and business constructs. In the real practical world where you are is where you appear to be others. You have an address with distinguishes factors that seem to be unique and which set you apart from other people who have a similar presence in society. The same could be properly claimed about cyberspace.

To be found online one needs to have an online address, this is initially a numbered URL, which is issued by a registrar through the hosting process. One connects the domain name to the hosting space. This is similar to one’s house being located in a subdivision. One will likely build a website to appear at the online address that will be found using the domain name. One can also forward other domains to the main domain with or without masking. Masking means that the domain name typed in the URL bar will not change upon the redirect process from the domain name typed to the one arrived at when one visits the website to which the main domain is connected.

The preliminaries aside, let us discuss how one can be found online. If one wants people to visit one’s house, then one will invite them, either directly by calling them or by asking them in-person to kindly visit, or one can send out invitations. In the realm of cyberspace one can also invite visitors by sending them e-mails asking them to visit or one can create keywords that describe one’s website. If done properly a Search Engine will direct searchers to one’s website when matching keywords are entered. One will of course need to known by the Search Engine for the Search Engine to potentially refer visitors. To make oneself known, similar in principle to hosting a housewarming party, one will submit one’s website to Search Engines for consideration to be added to the searchable database.

Next a Search Engine will ‘crawl’ one’s website to review its content. If the Search Engine finds one’s websites to be fitting it will catalogue it for search-ability by searchers who browse the Internet and specifically the listing Search Engine. This process could be equated with requesting a listing with a chamber of commerce or business bureau so that potential customers could find a set company according to their requirements. The chamber of commerce will review the application and evaluate the business to determine if it should be indexed with their list of reputable businesses for search-ability by prospective consumers. A business bureau will likely assign a letter ‘A’ or grade to the business listed to let prospective clients know how it ranks in terms of providing excellence to customers.

To be found online one needs create an identity, just like in a person or a business in the real world. One will need to list one’s business with Search Engines, online business directories, phone directories, create a business Facebook page / group, create a business profile on LinkedIN; have a Twitter account for sharing of articles / blog posts that one will publish. Also, one will want to have an account on Tumblr and a Yelp business listing, among other social media outlets. Needless to say, if one does not have a presence then one cannot be said to exist, at least to others. It is in one’s recognizable and known presence and interconnectedness with others that one has an identity. Likewise, online one wants to exist. To do so one must have an online address, business listings and definitely many ads on various directories / ‘pennysaver’ websites and be liked on social media. Similar to being liked in the real world and having a good reputation, one will want to build a reputation online.

All of the aforesaid discussion about being found online has not fully ventured into the more technical aspects of having one’s website fully indexed. In addition to the simplified explanation provided there more highly technical requirements, such as: meta tags, tracking by Google Analytics and registering one’s website with Webmaster Tools. There is also fetching and rendering a website in Analytics, request for crawling and permitting robots to scan one’s website, to name a few of the many other options for increasing one’s ability to be found online.

















photo of finding domain names on paper

Where is your domain? Just like a person has a home, whether it is a house or a condominium or some other type of residence, similarly a person can have an online address / presence in the way of a domain name and website. A  online domain is where you reside on the Internet.

Your domain name needs to be in a top spot online in order to have regular visitors. This will require a lot of maintenance. Just like you need to maintain a house, internally and externally – you will need to ensure that the website is properly outfitted and furnished on the backend. Having a strategic search engine optimization and social media campaign is just as valuable as having the right design of your house inside and out.

When visitors come to your home you want them to feel comfortable and most importantly to feel welcome. The same is true for your website. Visitors should feel at home when they first come to your main page. Not having too many pictures or too much content is a great idea. There should be some content obviously. Whatever is written there should be upbeat, using short sentences. Images that highlight your company’s purpose, products or services can be used, but sparingly.

You want to know where your visitors are finding you, in terms of country and which search engine they used to find you. This is similar to a guest in your home. You will want to know something about them. A real live guest offers the opportunity for questions. You may inquire about: where they are from, what is their profession and what they know about you are some questions that may arise during a first meeting.

On your website you will immediately want to answer any potential queries a prospective client / customer could have about your business. You will definitely want to have a clearly written and detailed About Us page. On this page you will likely want to avoid having images, since they could detract from the written content. Text throughout the website should not be repetitive, even though you may need to use some buzz words often as part of SEO strategy. If you do need to reuse the same word on a page or on the website, then be sure that the words are being used in a relevant context.

Consider visitors to your website like visitors to your home. You want to imagine that you are having a conversation with them, albeit it may seem one-sided. To ensure your online visitors are at home on your website you want to put yourself in their headspace or mind’s eye, so to speak. Think of questions you might ask upon coming upon your website from a visitor’s perspective. How would you answer these questions? Compose your content as though you are replying to questions and comments about your business. Well written text will encourage repeat visitors and limit irrelevant comments.




a website webpage being built

Is the advent of a website really that unique? Or is it perhaps just a refined and highly technological expression of the human being. Every person is a walking, talking and thinking website – in a manner of speaking – a Human Web Page.

A website has main page or landing page, has various links, internal and to other related websites. A website is a part of network of websites. This interlocking and connectedness gives it a higher priority on Search Engines, than it would otherwise have on it is own. How is this phenomenon much different from the human condition. For “man does not exist as an individual, but rather as a part of his surrounding society” (Kaplan, p.23: Faces and Facets; 1996). Does this revelation perhaps gives credence to the structure of the interconnectedness that gives a website its presence and ranking on the Internet?

Being promoted on Facebook, Twitter, LinkedIN, StumbleUpon, Tumblr, Reddit, Pinterest and many other possible social media outlets does ensure the popularity of a website, which in turn effects its ranking. Likewise a person’s communication and relationships with others determines their popularity and their social value. A person may be promoted by the associations, clubs, fraternities and volunteer groups to which one is member. Membership in actual club or such similar, however requires a greater commitment in terms of time and responsibilities, than does being a member of a social media website. Sharing of articles online is one form of contributing to the global community, whereas sharing information directly with friends or colleagues requires finesse and presentation skills in addition to content.

How is a person known to others? A person is represented by words that are used to describe them and of course there are specific points of note for each unique individual. The words used to explain a person, perhaps as a general introduction to a stranger at first meeting, are there own descriptive factors. Likewise a website and its of its pages contains keywords, a description and a Meta Tag, which orders the keywords and description in a set format.

Moreover, there are features of person such as how they style their hair and how they wear their clothes. These are not much different from how a website display pictures to highlight its purpose and meaning. A website is recent version of expression for humans, yet its functioning processing on the Internet is not unlike the way a person functions in the world.



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