objects arranged representing people items

Whose Possessions Are Yours?

When you buy something on credit or only pay an initial deposit are you agreeing to be totally occupied with paying for an item that you will not certainly own? When you do make a big ticket purchase are obligating yourself to an expenditure that you cannot handle?

If you buy a product that you cannot afford, then you are going to have to make regular minimum payments, for which you may not have the money to cover such costs. You will be working to pay for that which you seemingly bought, but which is not fully or really yours – that is until you pay for it completely. If you buy an expensive item and do pay it off, then you will likely also correspondingly purchase insurance coverage for it. Either way, when you buy something is seemingly beyond your means, you will have to continue to make payments beyond your so-called purchase of the product.

When can you own something and not be obligated to it? If you buy a product for which you have the correct amount of money in what is known a liquid capital or cash, then you can know with certainty that you have actually bought something that immediately becomes yours. Otherwise, the madness of credit can almost seem to cause you to become possessed by your possessions.

Alternative payment plans for purchases beyond your immediate means are available. Lay-a-away for example allows you to ensure that you will be the owner of an item that you want to buy, while permitting you to save up for it and make regular or even sporadic payments to pay down the total price. But how many companies actually offer lay-a-way? You should choose to shop at such a store, even as a matter of principal, if for no other reason than that they offer lay-a-way plans. This entire methodology demonstrates that the company cares about the consumer. The novel approach of lay-a-way is in drastic opposition to stores that instead prefer to offer high-interest credit cards to customers, usually at the cash register or checkout points. These juggernauts warehouse stores usually have no available staff members that you can ask questions to inquire about products and / or prices. There sole concern is cash; getting more of yours and spending less or none of their own.  Do you want to shop at such a store to endorse this system of shopping?





staff of business working

Why do big box stores or department stores spend so much money on marketing and promotion and almost no money on training and retaining staff members? It seems like customer service failed many shoppers of big box stores.

If staff are only paid minimum wage, then how can they be expected to demonstrate great customer service? Instead these unmotivated workers will only perform basic duties as per the job description. If there is no incentive for a sales person to learn their job thoroughly, then they will only have basic knowledge about products.

Large department stores need to offer regular training to staff members on products and sales techniques. Funding should be made available to staff who want to take relevant courses that will help them to perform their job better. Some companies offer these options. Yet this strategy seems to be foreign to big box stores where employee turnover is rampant.

High employee turnover is problematic because people buy from people, just as much as they purchase products or services out of necessity or desire. Knowing and having a relationship with an employee at a store, such as being able to talk about the weather and having the staff member being aware of the customers name is essential customer continuity. People like to be called by their name, whether it be there first or last name.

Some people may believe that customer satisfaction rests with the manufacturer of a product. But in a customer service environment, such as retail outlet customer satisfaction is what counts. This can only be achieved if customers receive a smile, an appropriate greeting and are treated like family.

People want to be spoken to in a cordial manner, feel welcomed and received as though they are appreciated. If customers are not made to feel as though they are valued at a store, then they will not care much about the products, which they can purchase elsewhere. If customer choose to shop elsewhere, then certainly it will much more difficult and more expensive, in terms of advertising and promotion to regain customer attention and loyalty, then to initially ensure customer retention. Some companies offer a loyalty club membership or rewards program toward this end.

If one cannot create a positive consumer-friendly environment, then perhaps it would be best for the products to only be sold online or in a warehouse. People shop not only for the item they want to buy, but for the experience of shopping in and of itself.



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