Nowadays potential and current customers want to know everything about your business instantly; with one click on a mobile device, if possible. No waiting period is acceptable. Bar codes and Quick Response (QR) Codes are all the hype; by offering complete details about your company at the light speed. Here, light speed is meant to explain the time taken for a laser or light beam to immediately scan the QR or Bar Code and read the data contained in it.
Is it a good idea to put all information about a business in a code? If you want potential customers to be able to show up at your office or production location, then it is perhaps alright to include the geographical or ‘brick and mortar’ address in the QR code. If you want potential customers to find your company on the World Wide Web, then you would want to include your website address in the Code. You could also include text that contains a brief synopsis of your business operations and a tagline or promotional text.
Every person, just like every business, also has a QR Code or Bar Code. Everyone has an identifier by which they are known at first glance. There are a few set characteristics by which one is categorized, defined and also evaluated. One’s economic standing, ancestry, ethnicity, appearance and personality all shape the perception others have of oneself. At one glance one is ‘sized up’ and processed in people’s minds.
Other factors can also determine the impression one leaves on others, such as; how one greet others, the inflection or projection of one’s voice, one’s posture and the stride of one’s step. One can walk in so many varied ways that there are more than 60 styles of walking. Everything about oneself provides an explanation of who one seems to be, either in actuality, or least in the mind’s eye perception that others have about oneself. Does one’s self-perception affect or influence how others see oneself? Does charisma play role in one’s self-estimation and in the valuation of one by others?
Your calling card to the world is your QR Code. How you look and how you speak – even more than what you say – may speak volumes about who you are in the view of others. Be sure that you know your QR Code and be certain that you are display the characteristics you want to be read, at first glance / scan.