flame burning representing madness

Are you on the front page of Google? Is your website on Google? Is it searchable? Can you find it? Do you need to search by using as an exact phrase the domain name in full?

I create SEO (Search Engine Optimization) Campaigns for clients. I also design websites. Whenever I need assistance with my SEO campaign strategy I hire a top SEO specialist who has proven to be extremely successful on prior projects. At all costs, I avoid optimized madness.

Whenever I hire the SEO specialist for a new SEO project he submits my website to major directories, search engines and more. The first batch of people to inquire about my listings, however, are other SEO companies who want to pitch me on their services and sell me the option of a top spot on the front page of Google.

I wondered how could a company that is not directly affiliated with the noted juggernaut Search Engine be able to guarantee me a prime spot on the seemingly most popular Search Engine on the Internet. Recently, a week ago I hire the SEO specialist to create a SEO campaign for my property research website:  The specialist I hired made no warranties as to my potential ranking on Google or any other Search Engine. Rather he emphasized that SEO is a six-month process, at the minimum level. A website will need to be regularly submitted to various Search Engines and keywords will need to be changed / updated and descriptions will need to be optimized.

Today I received a notification from a website directory service that indicated my website had been submitted and request confirmation of the listings details. I confirmed the details as being accurate. Within minutes I received a barrage of telephone calls from SEO companies offering to top-rank my website. Some SEO businesses that contacted me actually did know my domain name. Others asked me if I was the owner of a business, not really knowing which company they might be contacting. I was nonetheless polite to each sales representative.

A few of the calls were weird, however, since some of the sales people did not seem to know anything about SEO. One representative asked me to type in keywords to the search bar, which I did without any hesitation. Initially it seemed that the keywords were correctly heard and corresponding rightly input. I even confirmed the search results with the representative. When the supposed client’s website did not appear in the top ten results the representative asked me to confirm the search term again. I relayed the term searched and was told that I had misheard the keywords and commanded to re-enter the search phrase once again. Finally I was able to find the supposed clients’ website among the top six results, even though the sales representative told me with a tone of certainty that their clients’ website would be among the top two results.

After all of the sales pitches that are filled with a ‘smoke and mirrors’ strategy, eventually comes the hard fact that no one can guarantee the top spot on Google or anything other Search Engine. Even an expensive Ad Words campaign cannot ensure the absolute top position on Google. One could hope to be on the first / front page, but not command / demand it.

These SEO companies, which seem to exist in an endless supply, usually have two sales representatives. The soft sales pitch comes first, with the initial sales person, thereafter a referral is made to a so-called SEO Expert or Social Media Manager who comes on very strong for the hard sell. Sometimes the sales pitch is so harsh that one can feel the words jumping through the phone. Today the second tier sales person criticized my knowledge of SEO, even though I have two websites that are the front page of the top Search Engine for their respective keywords. I was told that I don’t have strong knowledge of back-links and that I don’t know enough about SEO, by the Sales Manager who was trying to sell me his companies’ services. After he berated me for a minute or so, where after he heard me giggle about his condemnation of my skills, he was infuriated and he hung up the phone.

What a relief – no more being insulted by a sales representative that I don’t know and who I did not ask to call me in the first place. I wonder: could there be a DO NOT CALL LIST specifically for SEO companies? One could submit numbers that should be added to the list. While I do not mind being called for a service that I could use, I certainly do not want to be ridiculed or insulted during the sales pitch. Surely I should be the one to end the phone call. The most important request I have is that if a sales person is going to call me, then this person should have already done their research on my website and be able to intelligently explain to me what unique service they can provide to improve the ranking of my website. If an SEO company is requesting many hundreds or thousands of dollars, then they should be able to guarantee that my website will be number one on all major Search Engines, or at least on one. Otherwise, I might as well create and manage my own SEO campaign.

screen creating coding for webpage

How can one stay current with all of the cool fresh-pressed plugins available from WordPress? To be in the loop, of the newly knitted options for WordPress, one can subscribe to, which offers useful articles, with great tips for the novice Web Designer.

Can I actually ask this question correctly? WordPress is an association or online medium for Web Developers to contribute plugins and other software, which are crucial components for building a website. Novice Web Designers would no to be able create website without WordPress and its contributors. There are other free resources such as Joomla and Drupal (mainly for CMS: Content / Customer Management System). But these competitors don’t measure-up for ease of use or usability. Weebly and Wix are comparable seemingly free platforms for building a website, which is optimal for small business owners and those on a tight budget. Weebly offers a drap and drop structure, which is striving toward but not matching Godaddy’s Website Builder.  Wix has great professionally looking templates designed using HTML 5, which are complimentary. They also “offer a number of premium plans for a small fee, which enables our users to get more storage and bandwidth, remove the Wix ads, and the connect their Wix site to their own domain name.”

Among the most useful plugin for customer engagement are the Live Chat Pop-up Button offered by WP-Live Chat , Pop-Up Contact Button from VCita and Online Voicemail from SpeakPipe. Casengo seems to offer an initially free trial period for their state-of-the-art technology for onsite Live Chat, with instant bell sounding notifications. This platform is top-notch and seems to be accompanied by regular follow up e-mail from the customer support department. I have noted the following cutting-edge plugins because I am currently utilizing them and find them to be very effective in connecting with potential clients.

Being accessible to prospective customers is the most important function of a company. The Google Translator WordPress Plugin is very useful in ensuring your website can be reviewed in nearly every language.  There are other options for website translators that I have found to be less easy to manage.  Options that were initially offered such as country flags were not displayed as they should have been.

Whatever plugins you choose to use to increase the functionality of your website, be sure to test out many comparable options. With plugins there are some that seem user-friendly, but are actually quite complex and others that claim to be complimentary / free, which really have a paid membership requirement, possibly after an initial trial period.

Please let me know which plug-ins you consider worthy of special mention.



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