photo of finding domain names on paper

The other day I searched on Google to find out if there was such thing a Stock Exchange for Domain Names. My search brought up a website, known as: It seemed, however, during my account registration process that this is not an active website. 

This made me wonder: Why is there not a Domain Name Stock Exchange where shares could be sold in Domain Names and Websites on a common market? Also, real time valuations of domain names could be posted on a ticker tape across the screen or be retrieved through search. Links to various WhoIs? databases that list who owns domain names and the registrar’s where they are housed could be posted on the main page of the portal. 

As well, a directory listing of Domain Name Brokers could be contained on a set page of the website. Marketer’s of Domains, Web Designers and Graphic Designers could advertise their services on the website and / or also be included on a directory page. The Domain Name Exchange would, in essence, be a virtual stock exchange and warehouse of domain name, as well website services.

Domain names are a form of virtual property that exist digitally, but are still and address for businesses to market their products and services to potential and regular customers. As such a medium of business communication, domain names require brokers and agents to be sold and / or leased. It amazes me that there is, not as yet, a portal such as Domain Exchange or platform where Agents and Brokers can list and promote domain name and website properties to the public.

Domain names are big business. Some domain names have sold for many millions of dollars, while other domains sell for hundreds of thousands of dollars, almost on a daily basis. While there are high prices for exclusive domain names, high commission rates can be earned by broker and sales agents who would manage the sales transactions for these items. Traders who would buy and sell domain names on behalf of clients to amass and liquidate portfolios could also earn substantial commissions on trades.

There needs to be a Domain Exchange, similar to a stock exchange where domain names could be sold in real time. Pre-registration and priority pre-registration of generic Top-Level Domains is a similar process to futures trading for commodities. Who will develop the Domain Exchange? Perhaps you will be the next internet innovator.

join us online text on computer

To be Found Online

This article will aim to explain the online game. It is a game, like no other. Domain names are the closest thing to real estate in the electronic word of ‘cyberspace’. One could rightly say that the domain name market is a stock market, yet to be so termed and not established as such properly. There are many domain name auction websites, domain name brokers, and escrow services to process financial deals for domain name transfers, even an option to set a parameter to acquire a domain immediately upon it not being renewed. What does this have to do with being found online?

To understand cyberspace one must know how real space functions – that is how the real world operates, in terms of its agreed upon social and business constructs. In the real practical world where you are is where you appear to be others. You have an address with distinguishes factors that seem to be unique and which set you apart from other people who have a similar presence in society. The same could be properly claimed about cyberspace.

To be found online one needs to have an online address, this is initially a numbered URL, which is issued by a registrar through the hosting process. One connects the domain name to the hosting space. This is similar to one’s house being located in a subdivision. One will likely build a website to appear at the online address that will be found using the domain name. One can also forward other domains to the main domain with or without masking. Masking means that the domain name typed in the URL bar will not change upon the redirect process from the domain name typed to the one arrived at when one visits the website to which the main domain is connected.

The preliminaries aside, let us discuss how one can be found online. If one wants people to visit one’s house, then one will invite them, either directly by calling them or by asking them in-person to kindly visit, or one can send out invitations. In the realm of cyberspace one can also invite visitors by sending them e-mails asking them to visit or one can create keywords that describe one’s website. If done properly a Search Engine will direct searchers to one’s website when matching keywords are entered. One will of course need to known by the Search Engine for the Search Engine to potentially refer visitors. To make oneself known, similar in principle to hosting a housewarming party, one will submit one’s website to Search Engines for consideration to be added to the searchable database.

Next a Search Engine will ‘crawl’ one’s website to review its content. If the Search Engine finds one’s websites to be fitting it will catalogue it for search-ability by searchers who browse the Internet and specifically the listing Search Engine. This process could be equated with requesting a listing with a chamber of commerce or business bureau so that potential customers could find a set company according to their requirements. The chamber of commerce will review the application and evaluate the business to determine if it should be indexed with their list of reputable businesses for search-ability by prospective consumers. A business bureau will likely assign a letter ‘A’ or grade to the business listed to let prospective clients know how it ranks in terms of providing excellence to customers.

To be found online one needs create an identity, just like in a person or a business in the real world. One will need to list one’s business with Search Engines, online business directories, phone directories, create a business Facebook page / group, create a business profile on LinkedIN; have a Twitter account for sharing of articles / blog posts that one will publish. Also, one will want to have an account on Tumblr and a Yelp business listing, among other social media outlets. Needless to say, if one does not have a presence then one cannot be said to exist, at least to others. It is in one’s recognizable and known presence and interconnectedness with others that one has an identity. Likewise, online one wants to exist. To do so one must have an online address, business listings and definitely many ads on various directories / ‘pennysaver’ websites and be liked on social media. Similar to being liked in the real world and having a good reputation, one will want to build a reputation online.

All of the aforesaid discussion about being found online has not fully ventured into the more technical aspects of having one’s website fully indexed. In addition to the simplified explanation provided there more highly technical requirements, such as: meta tags, tracking by Google Analytics and registering one’s website with Webmaster Tools. There is also fetching and rendering a website in Analytics, request for crawling and permitting robots to scan one’s website, to name a few of the many other options for increasing one’s ability to be found online.

















photo of finding domain names on paper

Domain names internet changes are all the hype today. Whether you are talking .club, condos, or .guru, among the currently available extensions on the market. But what about all of the domains that are coming soon? Close to 2000 possible extensions may one day be available for use.

If you buy a new domain name extension or gTLD (generic top-level domain) can you use it and / or sell it as you would with other extensions? It seems that there registries that are conjuring up these new novelty extensions are controlling the process of the entire life cycle for their gTLDs. They determine when the registrars can sell them, including pre-registration and priority registration and even auctions for competing bidders for the same domain name who priority registered a domain with different registrars. Can you imagine that there are auctions for domain names that are not even available yet? Domain names that have not yet been used for a website and have not even been available as forwarding domains are highly valued and be sold before there are yet bought.

What is the deal with the domain Internet changes Is this madness? Possibly this domain name insanity is incurable. Trying to secure the right domain name can be maddening. Many registrar’s may offers promotional gimmicks that seem to promise you a desired domain name at one of the many new extensions. But what can they really offer you other than notification, by e-mail, when the gTLD becomes available? That is, unless you are willing and able to pay for pre-registration or priority registration (much more costly) and this is dependent upon the sunrise or release date of the domain name.

Domain names are now being screened by an intake clearing house to ensure that trademarks are respected and upheld, by the trademark holder / owner. It used to be that someone could register any business name, as domain name, even if one did not own the business name proper – having registered it with the required regulatory authority. Perhaps the new extensions gTLDs were created to ensure that rightful trademark owners can fairly register the business name as their own domain name.

But will this process actually restrict unlawful registrations across the board for all gTLDs? Or is the clearing house only monitoring and enforcing for requested gTLDs to ensure that trademark holders will gain a suitable gTLD for their business name? If so, how will this process be any different from the initial launch of the .com extension where some domainers opted to capitalize on acquiring namesakes of well known brands and then offering the gTLD for sale at an outrageously high price at auction?



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